Clik here to view.
Study: Brands Are Embracing Facebook as a ‘Must-Buy’
In advance of Facebook’s earnings call today (Tuesday), Spruce Media took a detailed look at FB’s advertising stats from Q3 2011 to Q3 2012. “Since their IPO, Facebook has faced significant scrutiny...
View ArticleClik here to view.
Mobile Gaming: App Traffic and Trends
Last month, I had the opportunity to attend the Mobile Gaming Summit conference along with my colleague Mark DeBenedetto. At the conference, we were able to gain significant insight into what makes a...
View ArticleClik here to view.
Nexage Releases its First Quarterly Mobile Analytics Report
Today, mobile advertising exchange Nexage released its first quarterly mobile analytics report. Nexage analyzed more than 20 billion mobile advertising impressions per month to assess the health of the...
View ArticleClik here to view.
Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s...
View ArticleClik here to view.
RIP, CTR: Advertising Has Changed, So Should Our Metrics
Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore....
View ArticleClik here to view.
Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video...
Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for...
View ArticleClik here to view.
Is The Move to Mobile a Race to the Bottom for Publishers?
For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of...
View ArticleClik here to view.
Programmatic Buying and the Evolution of Ad Tech
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve...
View ArticleClik here to view.
OPINION: Our Focus on Remnant is Costing Us Brand Dollars
Zenith Optimedia predicts global ad spend will reach $500B in 2013 with online accounting for roughly 20%, leaving $400B spread across TV, Print, Outdoor, Radio and Cinema. These are big, traditional...
View ArticleClik here to view.
Q1 Analytics Report Shows Quick Rebound in Mobile Ad Spend
ADOTAS – Nexage released its quarterly analytics report today on the state of the mobile ad industry. It takes a hard look at early 2013 to see if the strong growth from 2012 is carrying over. More...
View ArticleClik here to view.
RTB’s Open Opportunity In The Long Tail
ADOTAS — Advertisers large and small will always need big, splashy brand-building ads on high-traffic websites –- look at the growth in native advertising for proof. But they’ll also always need...
View ArticleClik here to view.
Larissa’s Picks to Click: Facebook’s New Ad Bidding Model, Mobile Platforms,...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link....
View ArticleClik here to view.
The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control
ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach...
View ArticleClik here to view.
EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week
ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas,...
View ArticleClik here to view.
Managing Risks While Monetizing Unsold Inventory
ADOTAS — “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into...
View ArticleClik here to view.
Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video...
Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for...
View ArticleClik here to view.
RIP, CTR: Advertising Has Changed, So Should Our Metrics
EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto...
View ArticleClik here to view.
xAd: 2014 Mobile Advertising Predictions
ADOTAS – When we think about predictions for 2014 in the mobile ad space, we’ll forego mention of ideas and forecasts such as, “greater consolidation,” “continued mobile adoption,” etc. – those are...
View ArticleClik here to view.
The Death of CPM
ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems...
View ArticleClik here to view.
Why CPM Is Neither Dead Nor Dying
ADOTAS – In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old [cost per mille] metrics still working?” This question implies that CPM...
View Article
